We've all experienced the power of storytelling. A great story can inspire and move us in ways that spreadsheets or presentations full of bulleted lists never will.
We are wired to learn from stories. And yet, only a few rare leaders regularly tell stories in meetings. Most leaders limit themselves to dry information sharing and opinion statements, holding to a mistaken belief that storytelling is somehow unprofessional. But unlike most reports, a good story communicates both data and meaning simultaneously, which makes stories more efficient and effective.