Hey, Mom! Gartner says we’re officially Cool!

May 11, 2017 by Elise Keith in meeting technology (4 minute read)

Recently I was telling my mom about a problem I had at work – about how hard it was to take a process designed for use in large conference rooms by expert facilitators and make it work well for business people running meetings online.

She didn’t say much, so finally I paused. "I don’t know, does that even make sense?" I asked.

"Oh yes," she said. "But it’s just not very interesting."

I love you, Mom.

While the honesty sometimes stings, I know it’s true. Geeking out over how to blend the best ideas from meeting science, theory and practice into a meaningful software platform rarely makes for scintillating conversation.

Which is one of the many reasons we’re all so thrilled to share the news.

Lucid Meetings Named a Cool Vendor by Gartner

The fine analysts at Gartner selected Lucid Meetings as a 2017 Cool Vendor in the Unified Communications category.

If you’re a tech savvy enterprise buyer type, you know what a huge deal it is to be recognized as one of the 5 cool vendors in your category. And if you are such a buyer-type, here’s how to get in touch!

For my mom and anyone else not so familiar with the Gartner Cool Vendor report, here’s some background you can use when you tell all your friends.

What it means to be a Gartner Cool Vendor

Gartner, Inc. is the world’s leading information technology research and advisory company. Gartner advises business leaders and technology investors within corporations and government agencies.

Gartner analysts research new technology, interview companies and their customers, and wade through all the buzz to help their clients figure out what they need to know to stay ahead in the marketplace.

Gartner thinks we should be pretty excited to be a Cool Vendor. Here’s how they explain it on their blog:

If you aren’t familiar with our Cool Vendor special reports, each year Gartner publishes research across almost 100 different areas highlighting lesser-known, emerging vendors that are often unknown due to their small size and relative immaturity.

Gartner’s definition of a Cool Vendor is a small company offering a technology or service that is: Innovative — enables users to do things they couldn’t do before. Impactful — has or will have a business impact, not just technology for its own sake. Intriguing — has caught Gartner’s interest during the past six months.

"Lesser-known" and "emerging" - that’s us to a T! - and so is "Cool"! But what is it that makes the Gartner analysts think so?

Why Lucid Meetings is Cool

You’ll have to read the full report yourself to see all the details, but here’s a quick summary. Let’s look at the qualifiers in reverse-order.


Unlike most software that claims to deal with "bad" meetings, Lucid doesn’t focus on how to replace meetings or just make them go faster. Instead, the Lucid platform embeds the meeting wisdom needed to make meetings worth the time invested in them. We believe meetings are useful, and running them well is critical to success for any knowledge work.

This is a sadly novel approach.


Lucid treats meetings as a business problem, not a technology problem.

Our platform includes:

  • Templates designed by industry experts for running over 30 different kinds of meetings, so business leaders don’t have to make it all up from scratch
  • Structure to maintain continuity from meeting to meeting, so businesses can build and progress on their work without rehashing or re-doing what’s already done
  • A focus on clarity of results and accountability for follow-up. Everyone knows that transparency and accountability taste so good.
  • Integrations that help businesses pull the software they need directly into the meeting and push the meeting results back into the business systems where they can best be put to use.


The Lucid platform’s innovation comes from recognizing and embracing the whole meeting context.

There are a bazillion technologies you could use to put together an agenda. There are oodles of options for conference calling and calendar management. There are great gaggles of document sharing tools and task trackers. None of which support an effective meeting practice at scale.

To run effective meetings well across an organization, you need a way to model your process, codify your approach, and measure your results across distributed teams and departments. You need to manage the meeting flow, the content, the technology and the people all at once. But then to run any specific meeting well, you need to be flexible, responsive, and have the ability to adapt to all those human dynamics on the fly.

It’s complicated stuff that the Lucid platform makes easier; automating the parts that can be automated and providing robust support for the parts where each meeting leader needs to apply their own wisdom.

Lucid takes a new approach, and we’re delighted that Gartner recognizes the potential.

Hopefully, now my mom does too!

Gartner names Lucid Meetings a Cool Vendor in Unified Communications

Gartner Cool Vendors in Unified Communications, 2017 by Mike Fasciani, Bern Elliot, Steve Blood, Tom Eagle, and Adam Preset; published 11 May 2017.

Get a copy of the 2017 Report

We’re cool! But lest there be any doubt, behold the legalese.

The Gartner Cool Vendor Logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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