Including step-by-step instructions, screenshots, short reviews, and our top recommendations
Last updated January 4 2017
We're adding new tools as we learn about them, and you'll find helpful replies and information from the companies listed here embedded in the full list at the end of the post. You may also want to check out our all-encompassing post on making decisions in meetings -- it's a great companion piece to this article.
The Strategic Planning Meeting Essentials Pack designed by Anna O'Byrne includes a series of online brainstorming and decision-making exercises. If you run these meetings face-to-face, you'll use sticky notes, markers and a whiteboard for those steps in the process.
But, how do you do the sticky-note thing online? You can find dozens of online sticky note and brainstorming applications, but not all of them work well as part of an online meeting.
We decided to test out all the online sticky-note, brainstorming, and decision-making tools we could find to figure out just which ones work best for quick collaborative sessions during a meeting.
Alert! This is a MEGA POST. To prevent wrist strain brought on by too much scrolling, we offer this table of contents.
The Test Process
Just as there are lots of ways to use real sticky notes, there are lots of ways to use online sticky note tools. Right now, we want to find those that work best as part of a real-time meeting.
First, we scoured the internet for all the online meeting tools we could find that seemed like they might work. We searched for brainstorming tools, tools used in agile retrospectives, “online sticky notes”, decision support software, and more. Our original list contained over 50 different products. Then, we began signing up for free trials and running each product through our test use case (described below).
We quickly decided to cut all the simple virtual whiteboards and the mind mapping tools from the list, as they just weren't meant to support the kind of process we need for our meetings. We also cut any product recently acquired by another company, those products that were too buggy for our test, and those that we couldn't figure out. Our final list includes 27 tools.
Our test was based on a technique known as the KJ-Method. While you may not know it by that name, you've probably been in a meeting that used it, because it's simple and it's really handy any time you need a group to quickly sort through a bunch of ideas.
Similar processes ask a team to prioritize each concept against pre-determined criteria, such as importance and urgency, then select the ideas that rank the highest. The strategic planning templates call for ranking ideas like that when planning goals and strategies, so we looked for tools that could support that too.
All of this is easy enough with sticky notes and markers - but a bit tricky online!
The Evaluation Criteria
Obviously the tools we recommend would have to support the process (many don't). Beyond that, we were seeking tools that met as many of these criteria as possible.
1. Easy to use with minimal setup
We're after something a team can use regularly. Something developers can use in retrospectives, executives can use to plan, and sales can use to explore requirements with prospects. This means it has to be super easy to set up a new session.
Also, anything you ask a team to try in front of each other needs to be easy to figure out. If it's confusing, people will get frustrated and embarrassed, and that's no good for your meeting.
2. Easy to invite people
None of the products we explored had support for team audio or video, so we're assuming you'll also be running online meeting software at the same time. There needed to be a way to put a simple link in the meeting that everyone could just click to access the brainstorming tool, or some other really easy way to get everyone connected on-the-fly.
Techniques like the KJ-Method naturally engage everyone in the meeting. When you're together, it's very obvious if someone isn't enjoying the process or simply isn't participating. We wanted to find something that encouraged this kind of energy and transparency in an online setting.
4. A way to export the results; no copy and paste!
When you use real sticky notes, someone has to type up the big ideas afterwards. Right now, we're focused on strategic planning, so we definitely want to put the ideas from our brainstorm to use!
Since you type your ideas into these tools in the first place, it seemed like it should be a no-brainer to get them out again. Shockingly, not so.
5. Scaled to fit the working meeting
Most effective working sessions in the business world involve 3 to 10 people meeting for less than 2 hours. We wanted to find something that worked well at this scale. Some of the products we found were clearly intended for individual use, and others optimize for big conference events with hundreds or even thousands of participants; not what we're after.
6. Inclusive Design & Accessibility
When you brainstorm, you want to get everyone's ideas in the conversation. At Lucid, we strive to make our software work for people with disabilities who may use assistive technologies, and for those joining on phones or other devices. We're far from perfect here, but it's a goal, and one we'd hoped to find shared by any brainstorming tool we'd recommend. Sadly, with one very qualified exception, this was not to be.
Our list currently includes 27 tools, which we've grouped into several sub-categories.
The categories are:
- Collaborative document editors
- Simple sticky note applications
- Retrospective and design meeting tools
- Dedicated group brainstorming & decision support software
- Virtual design spaces & visual management tools
We'll explore each category in turn, explaining how to run the sample process using those tools and screenshots of our favorites. Then, we'll list our top picks and details about the full list of products we tested at the end of the post.
Using Collaborative Document Editors for Brainstorming in Meetings
Collaborative document editors let teams write documents together in real time. These tools aren't intended for brainstorming specifically, and they don't have anything that really looks like a sticky-note, so we were surprised at how well they worked in our test.
Tools in this category
Example: How to use Google Docs for brainstorming
Anna taught us how to use Google Docs for brainstorming, and it works pretty well with a bit of advanced set up. These steps would be the same for the other products in this category.
Here's what you do:
- Before the meeting, create a new document with headings for each of the steps in your process.
- Get a link to the document you can paste into your meeting. For example, here's a view-only link to our sample document.
- When it's time to brainstorm, ask everyone to first type their ideas in a separate document. Then, they'll paste these ideas under the first heading. You'll need a separate timer for this part. We use the one built into Lucid.
- To group ideas, copy and paste them into new sections. Add a new heading for each group.
- Then, decide how many votes each person gets. Each person types an X next to a heading to mark their vote.
- Count up the Xs to determine the winning themes. Renting a house wins!
So, what did we like about using collaborative editors, and what were the drawbacks?
- Pretty easy to use. Most people understand how to type in a document, and how to copy and paste.
- You get an instantly useable result. The outcome of your brainstorming session is literally documented in the... well, in the document.
- This is the most accessible option. Perhaps the only accessible option, really. Microsoft, Google Docs and Etherpad have all put effort into supporting people using assistive technologies.
- No guidance; you have to figure it all out for yourself. Some tools in other categories will walk a team through the process, but here you're on your own.
- Invitations can be awkward. Something like Google Docs can be great for a team, but tricky when you work with a client who doesn't use a Google account at work. To avoid this, you can either make your document public (so people don't need to log in to edit it) or use an open tool like Etherpad.
- It's just not as cool. When you do a sticky-note exercise in person, the group gets energy from moving around and working with all the color. We found the tools that replicate some of this movement and color online to be more engaging. Brainstorming in a document mostly feels like work.
Collaborative editors are a solid choice when you know how to set up and lead the exercise you're using, and the only option for teams with accessibility requirements.
Using Simple Online Sticky Note Tools
When you imagine what an online sticky-notes tool might look like, you're picturing one of these. Yellow, green and pink squares with writing on them, “pinned” to a board with, yes, a cork-inspired background image. Teams can add items all at once, and click to drag the notes around.
The dividing line between simple sticky notes and virtual design spaces (also featuring sticky-note-esque boxes) is a soft blurry one. We've separated the groups based on how we'd use each tool - your mileage might vary.
Tools in this category
Example: How to use GroupZap for brainstorming
- Create a new board before the meeting.
- Get the link to your board and paste it into your meeting.
- When it's time to brainstorm, ask everyone to first type their ideas in a separate document. Then, take turns creating one note for each idea.
- To group similar ideas, either just drag them on top of each other in layers, or copy and paste multiple ideas into a single card.
- Once you have your groups set, ask everyone to vote for their favorites. You could do this by addingXs to the text, or happy face stickers!
- Figure out which concepts win by counting up x's/happy faces.
- Export the board. You can export a GroupZap to PDF, PNG, or CSV, but some of these tools don't have an export, so you may need to copy and paste anything important from your sticky notes.
- Simple is as simple does. These products are all pretty easy to use for short sessions. They don't have a lot of extra features that might confuse people, and the interactions are all basically point-n-click.
- Great for the literal thinkers in the group. I know I've personally been asked at least 9,000 times for how to do “sticky notes online” by someone working to run an agile retrospective with a remote team. If you or someone you know has a super strong idea of how to run a meeting using sticky notes, this very literal approach will make them comfortable.
- Kind of fun. All the bright colors and happy add-ons, with stickers and videos and such, make these products fun to use with a casual audience.
- Mostly free and embeddable. Some tools in this list don't even ask you to sign up before you create a board. All of them have easy links you can share with collaborators, and many can even be embedded directly into a shared webpage.
- Many feel technically immature. A lot of these tools were clearly started as side projects, and can be a little buggy. They're mostly free, so given the price, you may find the occasional glitch a non-issue.
- Seriously inaccessible. There is A LOT of drag and drop used here, and keyboard controls come few and far between. And let's not even get started on the semantics!
- Gets unusable when there's too much going on. These tools work best with either only a few people, or only a handful of ideas in flight at once. When you try to have 4 or 5 people work on lots of ideas at once, it becomes quickly impossible to see what's going on. Notes flip on top of notes, colors change out, you lose the item you were working on… Chaos!
Conclusion: Recommended for very small teams only
These online sticky notes tools look like they're designed for personal use, and some may even be good for helping small teams create visual task boards. But for any team trying to brainstorm and prioritize ideas at scale, we'd suggest using a different type of tool.
Using Retrospective and Design Meeting Tools
These products have more process support than simple sticky-note tools, but not as much as the decision support products we'll discuss in the next section.
Designed by software and web developers for software and web developers, these products do a great job supporting the collaboration processes used in agile development meetings.
Tools in this category
Example: How to use IdeaBoardz for brainstorming
- Create a new board before the meeting. You can start with predefined columns, but for our example, we'll just use a simple blank space.
- Get the link to your board from your browser and paste it into your meeting.
- When it's time to brainstorm, ask everyone to first type their ideas in a separate document. Then, take turns creating one note for each idea. (Be prepared: this might be slow.)
- In IdeaBoardz, you can group ideas by dragging them on top of each other to combine them.
- Once you have your groups set, ask everyone to vote for their favorites. In IdeaBoardz, you can give each card a “thumbs up”.
- Use the vote count shown at the bottom of each card to see which ones win.
- Export the board to PDF (the Excel export is wonky here).
- Explicit support for grouping and voting on ideas. When you get to the voting step, it's really helpful to have an easy way to cast a vote and have those votes counted.
- Free or inexpensive. You can quickly get a sense for these products to see if they work for your group, without risking your budget.
- Light-weight. You won't find a lot of extra features that get in your way here.
- Limited templates or guidance. These products were designed with specific processes in mind, and they assume the people using the product already know how to work the process.
April 2016 Update: Retrium has grown quite a bit since the original review, and now supports more workflows.
- They speak developer-ese. And if you're a developer, that's actually a good thing. In BoardThing, you literally use HTML tags to format information on your card. Crazy powerful for people who code; limiting for those who don't.
- Immature. Both BoardThing and Retrium are fairly new, although Retrium is definitely getting more mature. IdeaBoardz appears to be a side project with limited support. These products may continue to mature and evolve, but for now, it's a bit unclear how or if they'll grow.
Conclusion: Recommended for development & design teams
For development and design teams collaborating on internal projects, these products provide an excellent combination of simple process support, low cost, and no-fuss customization.
For the non-technical folks or those working with people outside your team, collaborative documents or decision support tools are a better choice.
Using Dedicated Brainstorming and Decision Support Software
The virtual meeting tools in this category explicitly support processes like the one we're trying to test, and many other related group techniques too. Most include built-in templates that walk the group through each step, and all of them generate detailed reports. That said, tools in this category aren't right for everyone.
Tools in this category
Example: How to use GroupMap for brainstorming
Not all of the tools in this category have a free trial, but GroupMap does, so we'll use that for our example.
- Before the meeting, select a starting template and adjust the settings to fit your meeting.
- Paste the link to your GroupMap into your agenda.
- When it's time to brainstorm, instruct everyone to join theGroupMap and begin adding ideas. When you use a tool like this, you don't have to type ideas in a separate document first; the software can be set up so everyone's ideas are private until you're ready to go to the next step.
- To group ideas, click to the “Group” step inGroupMap. You'll select several ideas by simply clicking on them.GroupMap will prompt you name each group.
- Once the groups look good, click to go to the “Vote” step, and vote away. The software takes care of handing out “dots” and letting you know which items win.
- When you're done, export your report. You can download your ideas as a prettyPDF, but you might find the Excel spreadsheet more useful. You have options!
- It's super obvious how to run the process. Tools in this category explicitly support this kind of activity. When you need to group ideas, you click on buttons with labels like “Group Ideas”. Voting and ranking features actually figure out how well each idea scored for you. And the built-in templates will teach you new ways to collaborate that you can use in other meetings.
- Usable for non-technical folks. Participants see simple boxes for entering ideas, and clear instructions at each step, which helps a lot when you meet with people who don't spend all day working online. Fabulous for brainstorming with executives!
- Excellent reporting. Each of these products supplies reports in several formats. You can get a shiny PDF overview, and download individual ideas to spreadsheets.
- Designed for the Enterprise. There aren't many free or even inexpensive options in this category. Turns out, the big companies and organizations take decision making very seriously, and they're willing to pay for this kind of support. The companies who make these products know that. This is not universally true for all these products and things change all the time, but as of today, most decision support software comes with a sales call and a contract.
- Learning curve included. Each of these products reflects their founding team's unique facilitator's soul. They all use slightly different templates and slightly different terminology for the steps in a process. You will need to test out a few examples with friends before you pick a tool for keeps.
Conclusion: Highly Recommended
These products give you the benefits of having a trained facilitator armed with packets of sticky-notes on staff. If you can afford it, learning to use a dedicated decision support tool can add a level of richness, engagement and effectiveness to your meetings that you can't achieve any other way.
Using Virtual Design Spaces & Visual Management Tools
The products in this category work great for visual planning and management. Think of them as the digital equivalent of a war room, where the walls are covered in notes and drawings and pictures, all interconnected and evolving over the course of the work. Each note represents some concept or piece of work in progress. The notes fill out the “information radiator” - a big whiteboard where people can walk up and see the project status at a glance.
At first blush, these tools sound pretty much the same as their simple sticky-notes relatives. But make no mistake - these are the city mice, with more sophisticated features, complicated options and higher expectations than their country cousins.
Tools in this category
Example? No example.
If you wanted to run a real-time brainstorming session during a meeting using one of these tools, you could do so following the same steps we outlined for simple sticky note tools. With a few exceptions: Mural.ly and Stormboard both include easy-to-use features for grouping ideas and voting. But really, you should look seriously at the products in this category only if you want a way to visually manage your work on an ongoing basis.
Great for Visual Management.
Not Recommended Just for Quick Brainstorms
These are all very cool products for visual management as a core part of your business. Anyone using a Lean manufacturing process, building a user experience map, or laying out a visual strategy will find these products useful.
If you already use one of these visual management tools, you can also use it for quick brainstorming. But if you're looking for something to support engagement during meetings, you'll have better results with a product designed specifically for brainstorming and decision support.
Our Top Recommended Tools for Online Brainstorming and Decision Making in Meetings
After all that, here are the products that stood out from the crowd. We recommend adding one of these to your online meeting toolkit.
We loved GroupMap's ease of use, attractive design, clarity of the process, and excellent reporting. Happily, GroupMap offers a monthly subscription option that should work for many small teams.
Stormz is another excellent option. Stormz is a bit more flexible and has better support for built-in instructions for facilitators.
Occassional users probably won't experience big differences between these two. Both are easy to use and generate really useful results. Enterprise and regular users should evaluate both tools; each offers unique integration and power-user features that give them distinct advantages in some settings.
#2 Google Docs, Microsoft Word Live, or Etherpad
Brainstorming in a co-edited document worked better than we expected, and starting with a product everyone already knows how to use eradicated the learning curve time.
#3 IdeaBoardz or BoardThing
Recommended with reservations.
These products support our test process very well and offer a good free alternative to development teams. But they lack the flexibility, power and finesse of our top choice, and didn't provide the exports we were looking for.
Recommended for designers.
Mural.ly fully supports our process as part of a larger, deluxe visual management platform. It's neither free nor lightweight, but would be an excellent choice for designers and marketers who can benefit from visual collaboration both during and outside of meetings.
The Full List: Details & Screenshots for all 27 Tools
In alphabetical order.
Decision support tool with a free trial, so you can try it yourself. Some templates included, and they offer customizable processes too. 1000Minds focuses on helping groups prioritize alternatives based on pre-determined criteria, rather than brainstorming, so we don't recommend them for facilitating free-form online meeting sessions. Definitely worth checking out if you're looking for decision support software, though.
This screenshot from their website shows just one step in the decision making process.
Here's a screenshot of our test, and you can see a quick tour video on their home page.
It looks like sticky notes (cool!), but sticky notes with purpose. CardBoard is specifically designed to help product teams map out customer journeys.
They explain it all nicely in their demo video.
Added October 2015
Cardsmith is a new entrant in the visual management category. Cardsmith includes unique features that make it easy to organize cards in grids for planning, and to enrich each card with additional fields for capturing all kinds of planning details. Think of it like Excel + Sticky Notes.
Like most of the visual planning tools, Cardsmith doesn't fully support the KJ technique. They lack explicit support for grouping and voting. That said, you can certainly use this to support your meetings if you're already using it for ongoing planning. See their response below for details
Conceptboard provides a robust visual collaboration and management tool, ideally suited for marketing teams working with other departments and remote clients. If your team would benefit from using a tool like this as part of your core business process, you should also use it to run quick brainstorming sessions during meetings. If you only need support for meetings, though, see our recommendations above.
See Conceptboard's overview video.
Etherpad is an open-source collaborative document editor, and a good choice if you aren't already using Google Docs or Microsoft Word Live. Personally, I find it a bit faster and easier to use than either of the name-brand options, but you will need to either use this on a publicly hosted site (you can find several public instances here), or host it yourself.
Here's a screenshot of our test setup. TIP: you can copy & paste this setup into your own document when you visit the public Google Doc linked below.
Recommended (if you already use Google Docs)
Here's a sample Google Doc we set up for our test.
GroupMap directly supports every part of our test process with a simple, clean and easy-to-use interface. I recommend experimenting with the different templates before your first meeting, as each map-type works a bit differently.
This is our favorite of the simple sticky note applications, because it was really fun to use. Colorful stickies, stickers, and shapes. Surprise tip: hold shift when you click on something to re-size or spin it around. Spinning is fun!
GroupZap exported this screenshot of our test board for us.
Recommended with reservations.
IdeaBoardz supports all the steps in our test process, which you would expect for a tool designed specifically for agile retrospectives. It was a little clunky to use (the animations rendered slowly for us at times), and I can't honestly endorse the use of that font, but it's free, simple, and does the job.
Innovation Games / Conteneo Collaboration Cloud
We've participated in online innovation games in the past, and know that theoretically, you could configure one to support our test process. They've since become one with Conteneo, which has a very clear Enterprise focus.
We don't recommend this platform for simple in-meeting brainstorming, but you may find some of their decision game templates worth checking out. You can test many of them here: www.innovationgames.com/resources/instant-play-games
iObeya helps enterprises who already practice visual management take their visual boards online so they can be shared across locations. A program manager at a local agile development shop pointed us to iObeya, and asked for our opinion on whether it would be a good tool for managing retrospectives. It could be, but this is not a tool for casual use. This is big, powerful software that you should use to enhance your meetings if you have it. In general, though, this isn't a first choice for small businesses or teams.
Check out this sweet demo video.
We put Lino in the “simple stick-note” category because it didn't have obvious support for grouping or voting, but that categorization is a bit misleading. Lino's virtual boards can include all kinds of rich media and layers, and we actually found it a touch overwhelming.
Listthings says it's “THE drop dead simple web app for taking sticky notes”. True that. The app is clean, free, and simple to use, and could be interesting to someone who wanted a sticky-note-looking replacement for Evernote. While you can invite people to a board, there was no simple invitation link option, and no support for the group or vote parts of our test process. Consider this for personal use, but look elsewhere for tools to use in your meetings.
MeetingSphere crushes our test process and many other similar decision making processes. We found the software feature-rich once we finally made it through the free-trial gauntlet. (Wow, that's a lot of questions!) But the look is dated, and the messaging oddly awash in computer-speak. Meeting leaders will want to run through the tutorials; participating is straight-forward. In fact, MeetingSphere reports that participation is so easy for most teams that a small group can produce 150+ ideas in 5 to 10 minutes in the software, which makes their intuitive support for grouping and prioritizing a must.
With updates and perhaps a team-oriented subscription option, we'd add MeetingSphere to our recommended list.
Microsoft Word Live
The quintessence of simple sticky-noteness. Perhaps too simple. Although the feature list here claims otherwise, we could find no way to collaborate, scroll the view on smaller screens, or even correct typos on the to-do list we made. :(
Sorry, no screenshot for this one. When I clicked to read the help, all my changes went away, and I'm not doing that again.
Recommended for designers
Mural.ly was our favorite of the big concept design tools. When we tested our brainstorming process, we found you could select multiple sticky-notes at once and move them together - very useful in the grouping step, and not something most of the other tools supported. They also have built-in support for dot-voting.
Those of us with experience using tools like PhotoShop found the interface very intuitive. Our non-designer colleagues had a bit more trouble getting oriented, but still found this to be easier to use than some of the other products in this category.
NoteApp saved all our changes (see Note.ly)! There's no support here for anything but adding stickies to a board, so if you wanted to use this in a meeting, you would need to copy & paste to group items, and find a way to mark your votes. Team sharing, more than one board, and advanced options are only available with a paid subscription.
You can see a screenshot here, or follow this link to play with a live version of this test board.
Padlet is packed with clever touches. You can share each pad with your team, and the “Jetpack” upgrade looks like it adds all kinds of bling. That said, there's no process support here that would help you run through brainstorming and decision making in a meeting.
Here's a public link to our test board, which you can see in the screenshot below.
PowerNoodle recently made Gartner's Cool Vendor list. We've used PowerNoodle in the past, and can affirm that they have fabulous support for brainstorming, grouping, and evaluating ideas with a group. My free trial long-since expired, so we weren't able to conduct a new test for this post, and my inquiries about their current upgrade options went unanswered. (Anyone from PowerNoodle want to weigh in here?)
So, while we know PowerNoodle is designed specifically to support group decision making processes, we lack recent information with which to make a recommendation (or a screenshot).
Quip provides elegant, mobile-friendly co-editing and collaboration. Of the co-editors on our list, Quip has the prettiest UI, the most understandable folder structure, and the slickest integration of task lists, spreadsheets and rich media. That said, it seems this was the only co-editor that didn't have obvious accessibility support.
To use Quip for brainstorming and decision making in a meeting, follow the steps we outlined for Google Docs.
Realtime Board has the features you need for ongoing planning and visual management, and many useful integration that help you incorporate information from your other business systems into your boards. If you already use Realtime Board for planning, you can also use it for brainstorming during meetings, but there is no explicit support for the decision making process (grouping, ranking, voting, etc.)
We found the infinite canvas concept to be challenging in a meeting - and hard to capture in a screenshot! It was a bit too easy for people to accidentally find themselves looking at different parts of the canvas during the discussion.
Retrium is intended specifically for supporting retrospectives; meetings which happen to rely on the process described in our test. The product is pretty new, and it lacks both a grouping feature and the configurability we'd need if we were going to use it to plan our company retreat. No fault there - they don't claim to support anything beyond a growing set of pre-defined retrospective techniques.
If you need a tool specifically for retrospectives only, keep an eye on Retrium. It's a promising start.
Stormboard supports all the steps in our process. You can use it to add notes, combine them into groups (or “index cards”), and cast votes for your favorites. They even had an event planning template we could use as a starting place!
Our free Stormboard account didn't allow us to test the reports or some of the settings, and we found some features a touch disorienting, but in general it all looked promising. This tool straddles the line between products like ConceptBoard and Realtime Board, and the more process-oriented products like Lino.it and GroupMap. While not one of our top recommendations, Stormboard should work nicely in meetings for any team willing to spend time getting used to the interface.
Added January 2017 – Stormz provides everything you need to prepare, ideate, share, vote, evaluate, wrap-up, and report on a decision making session. There's a limited free version useful for learning the system and the pre-built templates covering many common decision-making processes. The templates come with great instructions, and they're easy to tweak to match the specifics of your meeting.
Stormz offers more import, export and integration options than most others, and a way to deploy the system on a local network, which is great for those times when you can't ensure a reliable or secure Internet connection.
Stormz met all our evaluation criteria but one; they don't have any meaningful accessibility support. That said, only a few of the products on this list do. If that's not a big issue for your group, I recommend trying out both Stormz and Groupmap to see which you prefer.
This screenshot from their website shows just one step in the decision making process.
ThinkTank supports the decision making process on a grand scale. If your organization operates at this level, you might consider whether this software could enhance your meetings. We were unable to test ThinkTank ourselves, but you can find a video demo here: https://vimeo.com/92583930, and we'll leave you with this.
An invitation: Help improve these recommendations.
Do you work at one of the companies listed here? Let us know if we missed something in our test that people should know. We'll happily add (and clearly label - as you can see above) any short information you send our way that will help people better understand your product's value.
Know of another tool that should be on the list? We'd love to hear about it. You can contribute in the comments below, and we promise we'll update this post as we learn more!
And with that, I'm off to wade through all the "Welcome to your new account" email sitting in my inbox from this test. Happy sticky-noting, everyone!