35 Tools for Online Brainstorming and Decision Making in Meetings (2020 update)

Sep 25, 2015 by Elise Keith in meeting technology (50 minute read)

Including step-by-step instructions, screenshots, short reviews, and our top recommendations

Last updated April 14, 2020
For this update, we added several new tools and removed a few that are no longer in business. You'll find helpful replies and information from the companies listed here embedded in the full list at the end of the post.

This list was originally published in 2015. Every tool listed below is active as of April 2020, but the descriptions below may be out of date.

  • Technology companies: contact us if you have updates you'd like to see here.
  • Technology customers: be sure to visit each tool's website to see the most current information.

You may also want to check out our all-encompassing post on making decisions in meetings -- it's a great companion piece to this article.

He needs help figuring out how to do sticky note exercises online!
How exactly do you do this online?

 

The Strategic Planning Meeting Essentials Pack designed by Anna O'Byrne includes a series of online brainstorming and decision-making exercises. If you run these meetings face-to-face, you'll use sticky notes, markers and a whiteboard for those steps in the process.

But, how do you do the sticky-note thing online? You can find dozens of online sticky note and brainstorming applications, but not all of them work well as part of an online meeting.

We decided to test out all the online sticky-note, brainstorming, and decision-making tools we could find to figure out just which ones work best for quick collaborative sessions during a meeting.

Alert! This is a MEGA POST. To prevent wrist strain brought on by too much scrolling, we offer this table of contents.

Contents

The Test Process

Just as there are lots of ways to use real sticky notes, there are lots of ways to use online sticky note tools. Right now, we want to find those that work best as part of a real-time meeting.

First, we scoured the internet for all the online meeting tools we could find that seemed like they might work. We searched for brainstorming tools, tools used in agile retrospectives, “online sticky notes”, decision support software, and more. Our original list contained over 50 different products. Then, we began signing up for free trials and running each product through our test use case (described below).

We quickly decided to cut all the simple virtual whiteboards and the mind mapping tools from the list, as they just weren't meant to support the kind of process we need for our meetings. We also cut any product recently acquired by another company, those products that were too buggy for our test, and those that we couldn't figure out. Our final list includes 30+ tools.

Our test was based on a technique known as the KJ-Method. While you may not know it by that name, you've probably been in a meeting that used it, because it's simple and it's really handy any time you need a group to quickly sort through a bunch of ideas.

Our Test Use Case

Starting Question:
What should we look for when planning our next company retreat?

Step 1. Individual brainstorming

Everyone spends 3 silent minutes writing down their ideas. Each idea goes on a separate note.

Step 2. Sharing ideas

People take turns sharing the ideas they've written and posting them to the group space.

Step 3. Grouping or Clustering

Working together, the team makes groups of similar ideas or concepts. Each group then gets named with a single word or short phrase that best captures the core concept underlying the ideas in that group.

Step 4. Voting

The team then votes on which concepts matter most. Each person gets a set number of votes (or “dots”) that they can place on the concepts they care most about. The concepts that get the most dots win.

Similar processes ask a team to prioritize each concept against pre-determined criteria, such as importance and urgency, then select the ideas that rank the highest. The strategic planning templates call for ranking ideas like that when planning goals and strategies, so we looked for tools that could support that too.

All of this is easy enough with sticky notes and markers - but a bit tricky online!

The Evaluation Criteria

Obviously the tools we recommend would have to support the process (many don't). Beyond that, we were seeking tools that met as many of these criteria as possible.

1. Easy to use with minimal setup

We're after something a team can use regularly. Something developers can use in retrospectives, executives can use to plan, and sales can use to explore requirements with prospects. This means it has to be super easy to set up a new session.

Also, anything you ask a team to try in front of each other needs to be easy to figure out. If it's confusing, people will get frustrated and embarrassed, and that's no good for your meeting.

2. Easy to invite people

None of the products we explored had support for team audio or video, so we're assuming you'll also be running online meeting software at the same time. There needed to be a way to put a simple link in the meeting that everyone could just click to access the brainstorming tool, or some other really easy way to get everyone connected on-the-fly.

3. Engaging

Techniques like the KJ-Method naturally engage everyone in the meeting. When you're together, it's very obvious if someone isn't enjoying the process or simply isn't participating. We wanted to find something that encouraged this kind of energy and transparency in an online setting.

Our team uses stickies liberall when we're together.
Techniques using sticky notes in face-to-face meetings get everyone involved.

4. A way to export the results; no copy and paste!

When you use real sticky notes, someone has to type up the big ideas afterwards. Right now, we're focused on strategic planning, so we definitely want to put the ideas from our brainstorm to use!

Since you type your ideas into these tools in the first place, it seemed like it should be a no-brainer to get them out again. Shockingly, not so.

5. Scaled to fit the working meeting

Most effective working sessions in the business world involve 3 to 10 people meeting for less than 2 hours. We wanted to find something that worked well at this scale. Some of the products we found were clearly intended for individual use, and others optimize for big conference events with hundreds or even thousands of participants; not what we're after.

6. Inclusive Design & Accessibility

When you brainstorm, you want to get everyone's ideas in the conversation. At Lucid, we strive to make our software work for people with disabilities who may use assistive technologies, and for those joining on phones or other devices. We're far from perfect here, but it's a goal, and one we'd hoped to find shared by any brainstorming tool we'd recommend. Sadly, with one very qualified exception, this was not to be.

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The Results

Our list currently includes 30+ tools, which we've grouped into several sub-categories.

The categories are:

We'll explore each category in turn, explaining how to run the sample process using those tools and screenshots of our favorites. Then, we'll list our top picks and details about the full list of products we tested at the end of the post.


Using Collaborative Document Editors for Brainstorming in Meetings

Collaborative document editors let teams write documents together in real time. These tools aren't intended for brainstorming specifically, and they don't have anything that really looks like a sticky-note, so we were surprised at how well they worked in our test.

Example tools in this category

Example: How to use Google Docs for brainstorming

Anna taught us how to use Google Docs for brainstorming, and it works pretty well with a bit of advanced set up. These steps would be the same for the other products in this category.

Here's what you do:

  1. Before the meeting, create a new document with headings for each of the steps in your process.
    Screenshot of our test document in Google docs
    Screenshot: Use headings for each step of the process, and leave space for people to type.
  2. Get a link to the document you can paste into your meeting. For example, here's a view-only link to our sample document.
    https://docs.google.com/document/d/11LdCCqRU286O5T2m4zQ6qcCPLsyh19wY21hu5OpOWk0/edit?usp=sharing
    Screenshot showing how to find the share button in the google docs menu
    Screenshot: Set your sharing so anyone with the link can edit the document.
  3. When it's time to brainstorm, ask everyone to first type their ideas in a separate document. Then, they'll paste these ideas under the first heading. You'll need a separate timer for this part. We use the one built into Lucid.
  4. To group ideas, copy and paste them into new sections. Add a new heading for each group.
    Screenshot of ideas from the top getting pasted into groups
    Screenshot: Everyone can copy and paste ideas into groups.
  5. Then, decide how many votes each person gets. Each person types an X next to a heading to mark their vote.
    Screenshot of multi-colored x votes next to headings
    Screenshot: If each person uses a different color, it makes it easier to see when all the votes are in.
  6. Count up the Xs to determine the winning themes. Renting a house wins!

So, what did we like about using collaborative editors, and what were the drawbacks?

The good

  • Pretty easy to use. Most people understand how to type in a document, and how to copy and paste.
  • You get an instantly usable result. The outcome of your brainstorming session is literally documented in the... well, in the document.
  • This is the most accessible option. Perhaps the only accessible option, really. Microsoft, Google Docs and Etherpad have all put effort into supporting people using assistive technologies.

The bad

  • No guidance; you have to figure it all out for yourself. Some tools in other categories will walk a team through the process, but here you're on your own.
  • Invitations can be awkward. Something like Google Docs can be great for a team, but tricky when you work with a client who doesn't use a Google account at work. To avoid this, you can either make your document public (so people don't need to log in to edit it) or use an open tool like Etherpad.
  • Doesn't scale: This process worked pretty well when we tested it with just 5 or 6 collaborators. When we involve more people all editing at the same time, though, it's a touch insane. Very 1000 monkeys with a typewriter. When you consider that these are tools people use primarily to write documents it makes sense; that's not exactly the kind of activity that works best with 10+ folks all editing at the same time.
  • It's just not as cool. When you do a sticky-note exercise in person, the group gets energy from moving around and working with all the color. We found the tools that replicate some of this movement and color online to be more engaging. Brainstorming in a document mostly feels like work.

Conclusion: Recommended

Collaborative editors are a solid choice when working with a small team and you know how to set up and lead the exercise you're using. These were the only really easy option for teams with accessibility requirements.

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Using Simple Online Sticky Note Tools

When you imagine what an online sticky-notes tool might look like, you're picturing one of these. Yellow, green and pink squares with writing on them, “pinned” to a board with, yes, a cork-inspired background image. Teams can add items all at once, and click to drag the notes around.

Screenshot of an online board created using PinuP
Screenshot of a simple online sticky note board created using PinuP at the end of a long day

The dividing line between simple sticky notes and virtual design spaces (also featuring sticky-note-esque boxes) is a soft blurry one. We've separated the groups based on how we'd use each tool - your mileage might vary.

Example tools in this category

Example: How to use IdeaFlip for brainstorming

  1. Create a new board before the meeting.
    Inviting people to an IdeaFlip session
    Screenshot: You'll find the link for sharing the board hidden under the Invite Your Team heading
  2. Get the link to your board and paste it into your meeting.
  3. When it's time to brainstorm, ask everyone to first type their ideas in a separate document. Then, take turns creating one note for each idea.
    Screenshot of stickies getting on the board
    Screenshot: You drag stickies from the left onto the board, then click to edit them.
  4. To group similar ideas, either just drag them on top of each other in layers, or draw a box around them to create a group. Stickies within the box can be moved around together, and you can add a label for the group.
    Screenshot of stickies in clusters
    Screenshot: Here we just grouped ideas by lumping them, and added a little sticky for the header.
  5. Once you have your groups set, ask everyone to vote for their favorites. You could do this by adding Xs to the text, or happy face stickers! While IdeaFlip doesn't have an explicit voting feature, the friendly stickers make a nice alternative.
    Screenshot of grouped items on a zoomed out board
    Screenshot: From our first test, showing the stickers in action.
  6. Figure out which concepts win by counting up x's/happy faces.
  7. Export the board. You can export an IdeaFlip to PDF, PNG, or CSV, or Excel but some of these tools don't have an export, so you may need to copy and paste anything important from your sticky notes.

The Good

  • Simple is as simple does. These products are all pretty easy to use for short sessions. They don't have a lot of extra features that might confuse people, and the interactions are all basically point-n-click.
  • Great for the literal thinkers in the group. I know I've personally been asked at least 9,000 times for how to do “sticky notes online” by someone working to run an agile retrospective with a remote team. If you or someone you know has a super strong idea of how to run a meeting using sticky notes, this very literal approach will make them comfortable.
  • Kind of fun. All the bright colors and happy add-ons, with stickers and videos and such, make these products fun to use with a casual audience.
  • Mostly free or inexpensive and embeddable. Some tools in this list don't even ask you to sign up before you create a board. All of them have easy links you can share with collaborators, and many can even be embedded directly into a shared webpage.

The Bad

  • Many feel technically immature. A lot of these tools were clearly started as side projects, and can be a little buggy. They're mostly free, so given the price, you may find the occasional glitch a non-issue.
    June 2017 Update: IdeaFlip has come along since we originally posted this article. They now have more robust support for the session leader and a stand-alone version appropriate for use behind corporate firewalls.
  • Seriously inaccessible. There is A LOT of drag and drop used here, and keyboard controls come few and far between. And let's not even get started on the semantics!
  • Gets unusable when there's too much going on. These tools work best with either only a few people, or only a handful of ideas in flight at once. When you try to have more than 5 people working on lots of ideas at once, it becomes quickly impossible to see what's going on. Notes flip on top of notes, colors change out, you lose the item you were working on… Chaos!

Conclusion: Recommended for very small teams only

These online sticky notes tools look like they're designed for personal use, and some may even be good for helping small teams create visual task boards. But for any team trying to brainstorm and prioritize ideas at scale, we'd suggest using a different type of tool.

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Using Retrospective and Design Meeting Tools

These products have more process support than simple sticky-note tools, but not as much as the decision support products we'll discuss in the next section.

Designed by software and web developers for software and web developers, these products do a great job supporting the collaboration processes used in agile development meetings.

Example tools in this category

Example: How to use IdeaBoardz for brainstorming

  1. Create a new board before the meeting. You can start with predefined columns, but for our example, we'll just use a simple blank space.
    Screenshot of the IdeaBoardz form for creating a new board
    Screenshot: Create a new board right from the home page for free.
  2. Get the link to your board from your browser and paste it into your meeting.
  3. When it's time to brainstorm, ask everyone to first type their ideas in a separate document. Then, take turns creating one note for each idea. (Be prepared: this might be slow.)
    Screenshot of adding ideas by clicking the little green plus icon
    Screenshot: Click the plus. New stickies open up below existing ones for you to type in.
  4. In IdeaBoardz, you can group ideas by dragging them on top of each other to combine them.
    Screenshot showing the confirmation message asking if we really want to combine ideas
    Screenshot: You get several confirmation pop-ups here. Very safe, a bit slow.
  5. Once you have your groups set, ask everyone to vote for their favorites. In IdeaBoardz, you can give each card a “thumbs up”.
    Screenshot showing the edit and vote UI you get when you click on a card
    Screenshot: Clicking the card reveals the voting "thumbs up" and a place where you can edit the card content.
  6. Use the vote count shown at the bottom of each card to see which ones win.
    Screenshot of the board after voting
    Screenshot: The voting for our first test. Note the orange. Apparently you get a new color for each board?
  7. Export the board to PDF (the Excel export is wonky here).

The Good

  • Explicit support for grouping and voting on ideas. When you get to the voting step, it's really helpful to have an easy way to cast a vote and have those votes counted.
  • Free or inexpensive. You can quickly get a sense for these products to see if they work for your group, without risking your budget.
  • Light-weight. You won't find a lot of extra features that get in your way here.

The Bad

  • Limited templates or guidance. These products were designed with specific processes in mind, and they assume the people using the product already know how to work the process.

Conclusion: Recommended for development & design teams

For development and design teams collaborating on internal projects, these products provide an excellent combination of simple process support, low cost, and no-fuss customization.

For the non-technical folks or those working with people outside your team, collaborative documents or decision support tools are a better choice.

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Using Dedicated Brainstorming and Decision Support Software

The virtual meeting tools in this category explicitly support processes like the one we're trying to test, and many other related group techniques too. Most include built-in templates that walk the group through each step, and all of them generate detailed reports. That said, tools in this category aren't right for everyone.

Example tools in this category

Example: How to use GroupMap for brainstorming

Not all of the tools in this category have a free trial, but GroupMap does, so we'll use that for our example.

  1. Before the meeting, select a starting template and adjust the settings to fit your meeting.
    Screenshot of the config interface for a GroupMap.
    Screenshot: You can adjust the colors, steps, labels, and other features of each map.
  2. Paste the link to your GroupMap into your agenda.
  3. When it's time to brainstorm, instruct everyone to join the GroupMap and begin adding ideas. When you use a tool like this, you don't have to type ideas in a separate document first; the software can be set up so everyone's ideas are private until you're ready to go to the next step.
    Screenshot of adding ideas to the map.
    Screenshot: Each person gets their own place to add ideas.
  4. To group ideas, click to the “Group” step inGroupMap. You'll select several ideas by simply clicking on them.GroupMap will prompt you name each group.
    Screenshot showing how you can click multiple ideas, then give them a new group name before combining
    Screenshot: Select ideas individually, then name the group
  5. Once the groups look good, click to go to the “Vote” step, and vote away. The software takes care of handing out “dots” and letting you know which items win.
    simple minus and plus buttons for each idea
    Screenshot: Each person can use a pre-set number of votes, and the total is calculated in real time.
  6. When you're done, export your report. You can download your ideas as a prettyPDF, but you might find the Excel spreadsheet more useful. You have options!
     map, ideas, participants, chat and more reports
    Screenshot: You get lots of reporting options with a tool like this.

The Good

  • It's super obvious how to run the process. Tools in this category explicitly support this kind of activity. When you need to group ideas, you click on buttons with labels like “Group Ideas”. Voting and ranking features actually figure out how well each idea scored for you. And the built-in templates will teach you new ways to collaborate that you can use in other meetings.
  • Usable for non-technical folks. Participants see simple boxes for entering ideas, and clear instructions at each step, which helps a lot when you meet with people who don't spend all day working online. Fabulous for brainstorming with executives!
  • Excellent reporting. Each of these products supplies reports in several formats. You can get a shiny PDF overview, and download individual ideas to spreadsheets.

The bad

  • Designed for the Enterprise. There aren't many free or even inexpensive options in this category. Turns out, the big companies and organizations take decision making very seriously, and they're willing to pay for this kind of support. The companies who make these products know that. This is not universally true for all these products and things change all the time, but as of today, most decision support software comes with a sales call and a contract.
  • Learning curve included. Each of these products reflects their founding team's unique facilitation soul. They all use slightly different templates and slightly different terminology for the steps in a process. You will need to test out a few examples with friends before you pick a tool for keeps.

Conclusion: Highly Recommended

These products give you the benefits of having a trained facilitator armed with packets of sticky-notes on staff. If you can afford it, learning to use a dedicated decision support tool can add a level of richness, engagement and effectiveness to your meetings that you can't achieve any other way.

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Using Virtual Design Spaces & Visual Management Tools

The products in this category work great for visual planning and management. Think of them as the digital equivalent of a war room, where the walls are covered in notes and drawings and pictures, all interconnected and evolving over the course of the work. Each note represents some concept or piece of work in progress. The notes fill out the “information radiator” - a big whiteboard where people can walk up and see the project status at a glance.

At first blush, these tools sound pretty much the same as their simple sticky-notes relatives. But make no mistake - these are the city mice, with more sophisticated features, complicated options and higher expectations than their country cousins.

Example tools in this category

Example? No example.

If you wanted to run a real-time brainstorming session during a meeting using one of these tools, you could do so following the same steps we outlined for simple sticky note tools. With a few exceptions: Mural, Stormboard and iObeya include easy-to-use features for grouping ideas and voting. But really, you should look seriously at the products in this category only if you want a way to visually manage your work on an ongoing basis.

Conclusion:
Great for Visual Management.
Not Recommended Just for Quick Brainstorms

These are all very cool products for visual management as a core part of your business. Anyone using a Lean manufacturing process, building a user experience map, or laying out a visual strategy will find these products useful.

If you already use one of these visual management tools, you can also use it for quick brainstorming. But if you're looking for something specifically to support engagement during meetings, you'll have better results with a product purpose-built for brainstorming and decision support.

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Our Top Recommended Tools for Online Brainstorming and Decision Making in Meetings

After all that, here are the products that stood out from the crowd. We recommend adding one of these to your online meeting toolkit.

#1 GroupMap or Stormz

We loved the ease of use, attractive design, clarity of the process, and excellent reporting provided by our top recommendations.

Both GroupMap and Stormz offer a free trial and a monthly subscription option. Occasional users probably won't experience big differences between these platforms. Both are easy to use and generate really useful results. Lucid Meetings customers should consider Stormz, using our integration to ensure the results from your brainstorming session get stored with your other meeting records.

Powernoodle and MeetingSphere are also excellent choices, especially for enterprises and organizations seeking a product that will support a rich virtual facilitation practice over time. Many of the professional facilitators certified by the IAF swear by MeetingSphere.

#2 Google Docs, Microsoft Word Live, or Etherpad

Brainstorming in a co-edited document worked better than we expected, and starting with a product everyone already knows how to use eradicated the learning curve. These are also the only viable option for those of you with accessibility requirements. Finally, free is a very good price!

That said, these products were harder to use with large groups, as participants quickly get concerned about writing over each other's contributions. Importantly, these products do nothing to support your process, so all of the organization and facilitation is entirely up to you.

Free collaborative editors are our top-pick for small teams or traditional facilitators who need to prioritize easy technology instead of high-volume replies or any decision reporting support.

#3 IdeaFlip or Jamboard

Recommended with reservations.
These products support our test process and offer a good alternative to development teams. But they lack the flexibility, power and finesse of our top choices, and didn't provide the reports we were looking for.

#4 Mural or Miro

Recommended for designers and others managing work visually.
Mural and Miro fully support our process as part of a larger, deluxe visual management platform. Neither platform is free nor lightweight, but both can be an excellent choice for teams who benefit from visual collaboration both during and outside of meetings.

In 2020, Mural is our top pick for online design thinking and visual facilitation.

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The Full List: Details & Screenshots for 30++ Tools

April 2020 NOTE: There were 25 tools on this list when we first published it in 2015. Some have passed on and new ones have emerged. Every tool in the list below still works, but some of these descriptions may be out of date.

To see the latest features offered by each company, visit their website. To see other types of meeting technologies (and our most comprehensive product lists) visit our List of Meeting Tools

In alphabetical order.


1000Minds

www.1000minds.com
Decision support tool with a free trial, so you can try it yourself. Some templates included, and they offer customizable processes too. 1000Minds focuses on helping groups prioritize alternatives based on pre-determined criteria, rather than brainstorming, so we don't recommend them for facilitating free-form online meeting sessions. Definitely worth checking out if you're looking for decision support software, though.

This screenshot from their website shows just one step in the decision making process.

Screenshot of a decision criteria question from 1000 minds
Screenshot: 1000Minds walks teams through making important decisions using clear criteria

Response from 1000Minds founder Paul Hansen

It would be easy to run a group session with 1000Minds to choose “where to hold our next company retreat” - your test scenario.

All that people would have to specify (and enter into 1000Minds by creating a “decision model” for this application) would be the criteria for the decision and the alternatives (locations) being considered; and then answer some trade-off questions in order to arrive at a ranking of the alternatives. That could be done in a meeting – e.g. in a single location; and indeed doing it as a group of people can be fun and good for team-building.

In addition, it would be easy to apply some of our distributed group decision-making processes (see www.1000minds.com/decision-making/group-decision-making-software ) to perform these activities in a distributed fashion (e.g. people in different locations; also ensuring privacy and anonymity, if desired).


CardBoard

cardboardit.com
It looks like sticky notes (cool!), but sticky notes with purpose. CardBoard is specifically designed to help product teams map out customer journeys.

They explain it all nicely in their demo video.


Cardsmith

Added October 2015

cardsmith.co
Cardsmith is a new entrant in the visual management category. Cardsmith includes unique features that make it easy to organize cards in grids for planning, and to enrich each card with additional fields for capturing all kinds of planning details. Think of it like Excel + Sticky Notes.

Like most of the visual planning tools, Cardsmith doesn't fully support the KJ technique. They lack explicit support for grouping and voting. That said, you can certainly use this to support your meetings if you're already using it for ongoing planning. See their response below for details


Screenshot: Cards include special fields used to add details & sum up information for planning

Response from Cardsmith founder Monica Borrell

How Cardsmith can support the KJ process:

1. Individual Brainstorming.
In Cardsmith, you could setup each person with an individual board and let them just get ideas out of their head in either Tile View, or Freeform View.

Alternatively you could create a Grid View on a Shared board and have all participant put their cards in a single column. You could suggest other participants "Hide" the other attendee’s columns to get them out of sight while doing their own individual brainstorming.

2. Sharing Ideas.
If using individual Boards, the meeting moderator would now share a shared Board with everyone, and going around the ‘room’, have people move their cards into the Shared space while they discuss. Alternatively you could ‘unhide’ one participants Column or Row if using the Grid View on a Shared Board from the Start. I prefer the Freeform board for this however because it will allow for easier clustering/grouping of similar Cards later on.

3. Grouping / Clustering.
Using the Freeform Board, you would place similar Cards together. They can overlap slightly just like sticky notes.

4. Voting.
You can do this now using the honor system by having a number field on the face of the Card. Or you could put tick marks.

Here is how I see Cardsmith meeting your criteria (of course I am biased)

Easy to use with minimal setup.
I would give Cardsmith an A- here. It takes about 10 minutes to figure out how to use ALL of the Cardsmith features if you make use of our online tutorial videos. And once you know how to use it, it takes about 1 minute to setup a new Board for a meeting. You can add whatever fields you want to a Card (such as points, votes, notes).

Easy to invite people.
You can invite 10 people to a shared board by entering 10 email addresses (if they are not already users of Cardsmith). I’d give Cardsmith a C+ here.

Engaging.
Cardsmith is truly real-time collaboration. It works like Google Docs. One person adds a card to a board, and everyone sees it immediately on their screens. Moving/dragging Cards is also seen real-time. Plus the lack of visual clutter and colorful options for Cards has shown to be quite engaging for teams. Each person could chose their favorite color to use in the Brainstorm. I’d give Cardsmith an A+ here.

A way to export.
We have an export to .csv feature. And, more interestingly, you can easily move your brainstorming cards into a visual project plan or prioritized feature list, or some other type of Board for further action. I’d give Cardsmith an A here.

Scaled to fit the working meeting.
The 5 to 10 person sized team is exactly our audience.

Inclusive of design and accessibility.
We have not considered (yet) accessibility factors for visually impaired and such. We are sadly lacking here today. F.


Conceptboard

conceptboard.com
Conceptboard provides a robust visual collaboration and management tool, ideally suited for marketing teams working with other departments and remote clients. If your team would benefit from using a tool like this as part of your core business process, you should also use it to run quick brainstorming sessions during meetings. If you only need support for meetings, though, see our recommendations above.

See Conceptboard's overview video.


Conteneo Weave

weave.scaledagile.com/
We've participated in online innovation games in the past, and know that theoretically, you could configure one to support our test process. They've since become one with Conteneo, which has a very clear Enterprise focus.

We don't recommend this platform for simple in-meeting brainstorming, but you may find some of their decision game templates worth checking out.


Definitive Pro®

Added April 2020
www.definitiveinc.com/definitive-pro
Definitive Pro provides a collaborative process for making data-driven decisions in situations where multiple participants need to evaluate multiple options against multiple criteria.

Screenshot: heatmap
Screenshot: This is a heatmap that summarizes the team’s scoring of each alternative project investment against each criterion (i.e. strategic objective), and the overall results via the orange mini bar chart..

Details from Definitive Business Solutions President John Sammarco

Definitive Pro® provides a collaborative process to build consensus and make complex, multi-criteria decisions in a wide range of scenarios. Stakeholders can participant anytime, anywhere, using any device. It uses the leading theory in multi-criteria decision making (the Analytic Hierarchy Process), which provides the ability to synthesize quantitative and qualitative factors and set priorities. It also employs a state-of-the-art mathematical programming solver to find the most favorable solution and optimize the allocation of resources. It also includes an optional financial business case (FBC) module, which provides a time-phased cost vs. benefit analysis.


Draft

Added April 2020
draft.io
Draft provides an online canvas where you and your team can share ideas as notes or images, group these ideas, and visually manage your work. Several pre-built templates support common activities for product managers, agile teams, and group ideation.

draftio-screenshot
Screenshot: organized notes with simple voting and status indicators.

Details from Alexandre Beauchet at Draft

Draft.io is a visual and living document with the power of a flexible and collaborative blackboard. It’s a perfect environment to investigate, solve problems creatively, and document just what it takes to move forward.

Every day, many innovative teams make the most of Draft’s digital universe for Agile Project Management (visual management, story mapping, retrospectives, etc.), Product Management (product discovery, user flow, etc.), or any other visual problem-solving and creative thinking work.


Dropbox Paper

dropbox.com/paper
Dropbox paper works very similarly to Quip and Google Docs when it comes to supporting our use case. This is a newer product and a good choice for teams that already use Dropbox.

Screenshot of Dropbox Paper's elegant online co-editing software
Screenshot: Look! I've got a lightbulb emoji right there. I think that's a delightful touch.

Etherpad

https://etherpad.org
Recommended
Etherpad is an open-source collaborative document editor, and a good choice if you aren't already using Google Docs or Microsoft Word Live. Personally, I find it a bit faster and easier to use than either of the name-brand options, but you will need to either use this on a publicly hosted site (you can find several public instances here), or host it yourself.

Here's a screenshot of our test setup. TIP: you can copy & paste this setup into your own document when you visit the public Google Doc linked below.

Screenshot of Etherpad set up for our test
Screenshot: Using a public Etherpad for brainstorming.

Google Docs

www.google.com/docs/about/

Recommended (if you already use Google Docs)
Here's a sample Google Doc we set up for our test.

Screenshot of GoogleDoc
Screenshot: Setting up Google Docs to share in our test.

Google Jamboard

Added April 2020
jamboard.google.com/

Google offers two products called Jamboard. One is an interactive display–or a big touchscreen monitor you can put in a conference room. The other is their free, simple whiteboard application designed for use on that fancy display. The good news for Google users: you can set up a Jamboard whiteboard in your browser and use if from the computers you already own for free.

Here's a sample Jamboard we set up for our test.

An excellent jamboard featurig delicious jam
Screenshot: Virtual sticky notes added to a Jamboard

GoWall

Added April 2020
www.gowall.com

GoWall comes with several pre-built brainstorming and decision support templates which fully support our test process.

Video from GoWall

GroupMap

www.groupmap.com
Highly Recommended
GroupMap directly supports every part of our test process with a simple, clean and easy-to-use interface. I recommend experimenting with the different templates before your first meeting, as each map-type works a bit differently.

 

Screenshot of GroupMap's collaborative lists, charts, and mind maps
Screenshot: Three types of "Maps" in GroupMap.

Response from GroupMap founder Jeremy Lu

Here are some videos that help show how to set up GroupMap and use the feature that teams need to run the KJ Method.

Using GroupMap to Create a Lean Business Model Canvas
Creating a New GroupMap

Hoylu

Added April 2020
www.hoylu.com

Hoylu provides an online digital whiteboard that teams can use through a browser or in a conference room equipped with HoyluWall projectors.

Screenshot from Hoylu
Screenshot: Running a team meeting in Hoylu

IdeaBoardz

ideaboardz.com
Recommended with reservations.
IdeaBoardz supports all the steps in our test process, which you would expect for a tool designed specifically for agile retrospectives. It was a little clunky to use (the animations rendered slowly for us at times), and I can't honestly endorse the use of that font, but it's free, simple, and does the job.

Screenshot of our test using IdeaBoardz
Screenshot: IdeaBoardz had just the features we needed, and no more.

IdeaFlip

Updated June 2017
ideaflip.com

Recommended
This is our favorite of the simple sticky note applications, because it's really fun to use. Colorful stickies, stickers, and shapes. Surprise tip: hold shift when you click on something to re-size or spin it around. Spinning is fun!

Recent updates to IdeaFlip make it even better. New features include an in-meeting timer (super helpful for keeping those brainstorming sessions on track) and a way to lock the board, which reins in the chaos. Finally, the "Follow Me" feature lets the meeting leader control which part of the board participants are viewing. This solves the annoying challenge of trying to get people to follow the conversation; no more of the "No, Jim. In the bottom left corner. Scroll down. You have to use your mouse," back-and-forth.

The countdown timer keeps brainstorming sessions on track.
Screenshot: Setting a timer for an IdeaFlip session.

iObeya

Updated July 2019
www.iobeya.com

Recommended for Lean and Agile Organizations
iObeya helps organizations who already practice visual management take their visual boards online so they can be shared across locations.

A program manager at a local agile development shop pointed us to iObeya, and asked for our opinion on whether it would be a good tool for managing retrospectives. At the time, it wasn't there. Today, it is. Over the past few years, however, iObeya's dramatically increased their support for smaller teams and more nimble processes.

iObeya now fully supports brainstorming and voting (including my favorite activity timer with an animation reminiscent of champagne bubbles). You can absolutely run a meeting using the KJ Technique here. The new Instant Meeting feature means you don't have to futz with the software in advance to pull it off, either. More importantly, you can now invite people to join your meeting on the fly, even if they don't yet have an account in the system.

While we don't recommend iObeya as a first choice for groups looking to run a one-time workshop, iObeya is one of our top recommendations for groups looking to run Dan Prock's Value Stream Mapping workshop or other long-term visual processes with a remote team.

Also, check out this sweet demo video.


Klaxoon

Added April 2020
klaxoon.com

Klaxoon bills itself as the best collaborative solution for leading the meeting revolution. Features include online whiteboarding, gamified collaboration, portable interactive displays, and more. Also, they have a hot pink semi truck.

Video from Klaxoon

Lino.it

en.linoit.com
We put Lino in the “simple sticky-note” category because it didn't have obvious support for grouping or voting, but that categorization is a bit misleading. Lino's virtual boards can include all kinds of rich media and layers, and we actually found it a touch overwhelming.

Screenshot of lino's demo board
Screenshot: The tutorial board for Lino.it.

msp_logo

MeetingSphere

www.meetingsphere.com
MeetingSphere masters our test process and many other similar decision-making processes. We know many professional facilitators dedicated to the use of MeetingSphere for their online training and workshops, as it does a nice job balancing simplicity for meeting participants and powerful controls for meeting leaders. 

Screenshot from MeetingSphere
Screenshot: Ideas grouped and ready for comment and dot voting in MeetingSphere.

Details from MeetingSphere CEO Neal Bastick

How MeetingSphere meets the evaluation criteria

1. Easy to use with minimal setup
To create a new meeting, participants merely click the plus button, name the meeting and share the meeting’s URL. Read more ...

MeetingSphere includes browser-based voice conferencing and screen sharing by Dolby. On entry, participants join the voice conference over the internet or by dialing in.

If the meeting requires more than a conversation, Leaders add the required workspaces, building an agenda. Workspaces are ready to run once the question or instruction is added and MeetingSphere also helps with that. The Brainstorm workspace, for instance, provides a drop down of typical Brainstorm questions. Rating sheets provide ready-made rating criteria and rating methods. While default settings work most of the time, leaders can, of course, tune their workspaces to support very specific meeting processes and methodologies. Organizations often provide templates for frequent or important use cases to make things even easier and promote best practice.

2. Easy to invite people
MeetingSphere leaders simply send out the URL to the meeting, which they can customize at will. Meetings can be secured by an access code which facilitators can make as complex as they like.

3. Engaging
What could be more engaging than the ability to contribute at will and the freedom to ‘say’ what one really thinks and knows?

In MeetingSphere, most of the work is done in writing. This means that participants do not have to wait their turn to speak. MeetingSphere leaders can offer anonymity which lets participants speak out and makes it much easier to judge contributions on merit, not by whom they were made. This freedom to get to the point, to build on each other’s ideas and insights and to actually engage with critical arguments and questions rather than just brush them off as opposition is at the heart of MeetingSphere’s extraordinary productivity.

4. A way to export the results; no copy and paste!
Between MeetingSphere meetings and workspaces content can, of course, be moved around by copy and paste. What would be easier?

For documentation, MeetingSphere provides a verbatim meeting report in Word at a click. For processing in other tools and systems, content can also be exported to Excel.

5. Scaled to fit the working meeting
MeetingSphere focuses on meetings from 5 to 30 people but supports much bigger conferences. There is no limit on the number of meetings leaders can run or participants they can invite.

6. Inclusive Design & Accessibility
MeetingSphere is an HTML5 browser application designed for accessibility with native screen reader support.


Milanote

Added April 2020
milanote.com

Milanote provides an online canvas for sharing notes, images, and content. Team members can comment on content and turn ideas into tasks.

Screenshot of Milanote
Screenshot: A Milanote board.

Details shared by Nichelle Antoque from Milanote

Milanote is a tool for organizing creative projects into beautiful visual boards. By design, it feels a lot like working on the wall in a creative studio–visual, tactile and sometimes a bit messy. Milanote is a great fit for designers who work in teams remotely.

Key Features:

  • Write notes & to-do lists, upload images & files and save things you find on the web
  • Organize visually using the flexible drag and drop interface.
  • Boards by default are a private place to think, but with a single click you can create a shared workspace for collaboration with your team
  • Milanote is filled with hundreds of built-in templates to help you get started with a variety of different projects, from creating a moodboard to writing that perfect creative brief.

Miro

miro.com
Miro has the features you need for ongoing planning and visual management, and many useful integration that help you incorporate information from your other business systems into your boards. If you already use Miro for planning, you can also use it for brainstorming during meetings, but there is no explicit support for the decision making process (grouping, ranking, voting, etc.)

We found the infinite canvas concept to be challenging in a meeting - and hard to capture in a screenshot! It was a bit too easy for people to accidentally find themselves looking at different parts of the canvas during the discussion.

Response from Miro representative Anna

We have a Screen sharing mode (in Premium and Team accounts), that allows you to demonstrate the screen during the meeting and avoid misunderstanding when looking at the board. In the near future we are planning to show other participants' cursors, so you'll never get lost on the board.


Microsoft Word Live

office.live.com/start/Word.aspx
Recommended (if you already use Office Live)
See the example setup for Google Docs above, and copy that into your online Word document to get started.


Mural

mural.co
Recommended for designers
MURAL was our favorite of the big concept design tools. When we tested our brainstorming process, we found you could select multiple sticky-notes at once and move them together - very useful in the grouping step, and not something most of the other tools supported. They also have built-in support for dot-voting.

Those of us with experience using tools like PhotoShop found the interface very intuitive. Our non-designer colleagues had a bit more trouble getting oriented, but still found this to be easier to use than some of the other products in this category.


NoteApp

noteapp.com
NoteApp saved all our changes (see Note.ly)! There's no support here for anything but adding stickies to a board, so if you wanted to use this in a meeting, you would need to copy & paste to group items, and find a way to mark your votes. Team sharing, more than one board, and advanced options are only available with a paid subscription.

You can see a screenshot here, or follow this link to play with a live version of this test board.

Screenshot of our NoteApp board
Screenshot: NoteApp's clean and simple sticky note board.

Note.ly

note.ly
The quintessence of simple sticky-noteness. Perhaps too simple. Although the feature list here claims otherwise, we could find no way to collaborate, scroll the view on smaller screens, or even correct typos on the to-do list we made. :(

Sorry, no screenshot for this one. When I clicked to read the help, all my changes went away, and I'm not doing that again.


Nureva

Added April 2020
nureva.com

Nureva offers several collaboration products. Their Span Workspace product includes multiple collaboration templates where teams can add images, sticky notes, and more.


Padlet

padlet.com
Padlet is packed with clever touches. You can share each pad with your team, and the “Jetpack” upgrade looks like it adds all kinds of bling. That said, there's no process support here that would help you run through brainstorming and decision making in a meeting.

Here's a public link to our test board, which you can see in the screenshot below.

Screenshot of adding notes to a Padlet
Screenshot: Pictures and notes on a Padlet board.

Pinup

Updated April 2020
pinup.com
PinuP says it supports "Online Sticky Notes, super fast, free, and easy". True that. The app is clean, free, and simple to use. While you can invite people to a board, there was no support for the group or vote parts of our test process. Consider this for personal use, classroom use, and group idea sharing, but look elsewhere for tools to support more advanced decision-making processes.

Screenshot of PinuP' default board
Screenshot: This is the tutorial board; we didn't run through our test process with this one.

PowerNoodle

Updated June 2017
www.powernoodle.com

Recommended for the Enterprise
Powernoodle provides decision support architecture to enterprise companies. In a recent demo, we confirmed that you can indeed use Powernoodle to easily run the KJ technique described above. Powernoodle walks groups step-by-step through a tailored decision making or stakeholder engagement process. The interface for participants is drop-dead simple, and facilitators get detailed reports in multiple formats.

Powernoodle is more mature and more powerful than our top recommendations, supporting a richer variety of decision making techniques. This platform is enterprise grade and enterprise priced, working beautifully both before and during meetings so teams can keep meeting time focused on discussion.

Organizations operating at a higher level of decision making maturity, or in high stakes environments like finance and health care, should consider adopting a tool like Powernoodle to improve the quality of decisions across the enterprise.

Cards in the Vote step of a process
Screenshot of cards and card detail in Powernoodle

Quip

quip.com
Quip provides elegant, mobile-friendly co-editing and collaboration. Of the co-editors on our list, Quip has the prettiest UI, the most understandable folder structure, and the slickest integration of task lists, spreadsheets and rich media. That said, it seems this was the only co-editor that didn't have obvious accessibility support.

To use Quip for brainstorming and decision making in a meeting, follow the steps we outlined for Google Docs.

Screenshot of Quip's elegant online co-editing software
Screenshot: Adding ideas to a document in Quip.

Retrium

Updated April 2016
www.retrium.com

Retrium is intended specifically for supporting retrospectives; meetings which happen to rely on the process described in our test. The product is pretty new, and it lacks both a grouping feature and the configurability we'd need if we were going to use it to plan our company retreat. No fault there - they don't claim to support anything beyond a growing set of pre-defined retrospective techniques.

If you need a tool specifically for retrospectives only, keep an eye on Retrium. It's a promising start.

Screenshot of Retrium's voting
Screenshot: Voting on ideas using Retrium's Like, Learned, Lacked retrospective template.

April 2016 Update from Retrium founder David Horowitz

Retrium has come a long way since you reviewed it on your site.

  1. We now have grouping functionality.
  2. We now have action plans. Something unique to Retrium is the flow from retrospective to action plan and back again. In other words, retrospectives lead to the creation of action items, but then in your next retrospective, you start with your existing action plan rather than from a blank slate. As such, Retrium action plans are living documents as opposed to one off exports.
  3. Retrium is fairly unique in that it helps you facilitate your retrospectives. All Retrium retrospectives start with private brainstorming, move on to grouping and affinity theming, continue with dot voting, and end with prioritized discussion and the creation of an action plan.
  4. Unlike online whiteboards, Retrium isn't "freeform space". After all, retrospectives aren't free-for-alls either. Good ones have a flow to them. Retrium helps keep your participants engaged with that flow throughout the retrospective process.

Stormboard

www.stormboard.com
Stormboard supports all the steps in our process. You can use it to add notes, combine them into groups (or “index cards”), and cast votes for your favorites. They even had an event planning template we could use as a starting place!

Our free Stormboard account didn't allow us to test the reports or some of the settings, and we found some features a touch disorienting, but in general it all looked promising. This tool straddles the line between products like ConceptBoard and Miro, and the more process-oriented products like Lino.it and GroupMap. While not one of our top recommendations, Stormboard should work nicely in meetings for any team willing to spend time getting used to the interface.


Stormz

Updated June 2017
stormz.me

Update: Lucid Meetings integrates with Stormz!
Now you can add and launch Stormz workshops right from your Lucid meetings to support workshops like the Strategic Planning sessions. Learn more!

Highly Recommended
Stormz provides everything you need to prepare, ideate, share, vote, evaluate, wrap-up, and report on a decision making session. There's a limited free version useful for learning the system and the pre-built templates covering many common decision-making processes. The templates come with great instructions, and they're easy to tweak to match the specifics of your meeting.

Stormz offers more import, export and integration options than most others, and a way to deploy the system on a local network, which is great for those times when you can't ensure a reliable or secure Internet connection.

Stormz met all our evaluation criteria but one; they don't have any meaningful accessibility support. That said, only a few of the products on this list do. If that's not a big issue for your group, I recommend trying out both Stormz and Groupmap to see which you prefer.

This screenshot from their website shows just one step in the decision making process.

Screenshot of the idea generation step in a Stormz session
Screenshot: Stormz makes it obvious how to add new ideas during this step of the process

Response from Stormz founder Alexandre Eisenchteter

Beyond the core features, I would like to highlight 5 things that make Stormz stand out from its competitors.

  1. Guided Collaboration: each template acts as an integrated collaboration guide for the participants, including detailed step-by-step instructions; you can have text, images, and videos in the instructions of each step. This is especially helpful when running multi-day sessions, where participants can work on the Stormz asynchronously.
  2. Process Flexibility: contrary to most of the process-based tools on the market, Stormz does not enforce one specific kind of process. This enables you to design from the simplest to the most sophisticated sessions. So if I want to converge before diverging (and there are some use cases to that) or if I want to have 99 steps of divergence/convergence, I can do it. This is also why you can do brainstorming, design thinking, retrospective or decision making with the same tool.
  3. Idea Development: most of the other tools focus on generating and selecting ideas. The “section” feature in Stormz is a unique feature that enables to go beyond the initial idea and improve it using any kind of framework. For example, the simplest one would be Pros & Cons but you can use many others. That is also called "Greenhousing" ideas.
  4. Visualizations: the “post-it note on a canvas” paradigm is cool, but Stormz has many other views that can be used to step back and analyze the data: the bar chart (vote), the bubble chart (evaluation) and the insight cloud.
  5. Multi-language: Stormz is currently available in English, French, Italian, Spanish and Russian. New languages can be added easily.
  6. Stormz Box: a local server and wifi for in-person workshops when you need reliability (with large groups) or confidentiality (no cloud).

ThinkTank

groupsystems.com
ThinkTank supports the decision making process on a grand scale. If your organization operates at this level, you might consider whether this software could enhance your meetings. We were unable to test ThinkTank ourselves.

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An invitation: Help improve these recommendations.

Do you work at one of the companies listed here? Let us know if we missed something in our test that people should know. We'll happily add (and clearly label - as you can see above) any short information you send our way that will help people better understand your product's value.

Know of another tool that should be on the list? We'd love to hear about it. You can contribute in the comments below, and we promise we'll update this post as we learn more!

And with that, I'm off to wade through all the "Welcome to your new account" email sitting in my inbox from this test. Happy sticky-noting, everyone!

Working With a Distributed Team?

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