And why does Lucid Meetings fit the description so well?
Way back in 1997 I decided to quit my high tech job and start an internet software company with a couple friends. But right off the bat I made a big mistake.
See, you think you're going to be building products and delivering services (okay, you are), but as a company founder and leader you're really building a business. And in particular you're building the foundations, processes, and systems that support the business over time. Of course we didn't quite realize that, so instead we mainly focused on building out our product development systems, with scant attention on the accompanying business support systems.
Because we hadn't really developed or standardized our communication architecture, people filled the gaps for themselves. One day we woke to discover we were rife with disjointed, informal systems—leading to pockets of isolated information that kept our teams in the dark and separated from each other in their own silos.
Through this tortuous experience we learned a very important lesson: our meetings were indeed "where the action is" — all the good, bad, or ugly in the organization showed up there. And once we had that idea firmly in mind we began to explore what it meant to develop a truly professional approach to meetings as part of a larger business communication plan.
A Technology Platform for Business Meetings
When we conceived of Lucid Meetings, we set out to create a meeting system that embedded the knowledge and processes we'd been exploring into a technology service that organizations could readily adopt; an expert system of sorts to help them avoid much of the pain we'd all experienced in our prior businesses.
In terms of the Lucid Meeting Performance Maturity Model, the Lucid Meetings technology platform fits into level 4, where the organization is deploying standardized technology systems to support an effective communication architecture.
The Lucid Meeting Performance Maturity Model:
Our mission for the software platform then, and now, was pretty straightforward:
To build the world's most inclusive, connected, and informed online meeting platform, empowering people at all levels of an organization to readily lead exceptional work meetings.
It's About total Meeting Success, Not Just Technology
The biggest evolution in our thinking over the past ten years has been to move beyond "technology as the solution" and embrace more fully the entire human meeting experience. This is why you'll see us focus strongly on helping people learn the essential skills they need to successfully leverage the technology platform, and why you'll see free learning resources throughout our website and in the software itself.
Let's Talk About Augmented Meeting Services
At Lucid Meetings we (sincerely hope to) make it easy for teams to run successful meetings, every day. We are a meeting service that augments the human experience, the meeting experience, and the organization's existing systems in the quest for meeting excellence.
So let's take a look at what augmentation means, starting with the Constellation Research™ threshold criteria for augmented meeting solutions. I've organized their criteria, below, along the human, meeting, and organization lines we think about.